About us

Chocolat Général Guisan manufactures the world’s most exclusive Chocolates. Everything, from the hand-made confectionary, the premium wooden packaging to hand-over is planned and executed with utmost care and attention. We don’t just make outstanding chocolates but compliment them with an exquisite experience all around.

The beginning

Until recently, our clients could only buy the chocolates at exclusive pop up events.

Our approach now not only aims at making the process more convenient but also at creating a more suitable luxury experience for today’s digitalised day and age.

While we use technology to enhance certain aspects, the authentic and personal interaction remains the most important part. Therefore, we don’t just have a regular online store, but bring the boutique experience to the client, when we deliver their order.

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History

At the outbreak of World War II in 1939, Switzerland immediately began to mobilize for a possible invasion. The entire country was fully mobilized in only three days. The Swiss Parliament elected the 61-year-old career soldier Henri Guisan to be General.

The Swiss military strategy was changed from one of static defence at the borders to a strategy of attrition and withdrawal to strong, well-stockpiled positions high in the Alps known as the National Redoubt. This controversial strategy was successful and General Henri Guisan became a celebrated hero.

Général Guisan

Our brand and chocolates pay homage to this national hero. We wish to share this piece of history, that not many people outside of Switzerland know about.

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